Here are four steps every industry must take to protect itself from succumbing to a cultural shiv.
Candid Camera, one of the most successful television shows of all time, came about almost entirely by accident. And the accidental discovery that created a cultural phenomenon 50 years ago can help you better connect with your audiences today.
Some people are lucky enough to have their passion line up beautifully with their work, but most people aren’t so fortunate. So how do we reap the benefits of enthusiasm when our day-to-day efforts aren’t quite so enticing? Find your passion point. Find a point that you can use to frame more of what you do into something you care about.
In my last blog post, I covered how to find out where your content marketing tick sucks are coming from. In this post, I’ll cover five great ways to reduce your content marketing time investment without sacrificing results.
I bet you’re working really hard to get your story heard. You’re writing blog posts, sharing them on social media … and probably not getting the results you want.
If that’s the case, it’s time to take a step back and look at what you’re doing and how you’re doing it.
Evaluating your content marketing efforts can be a complicated and in-depth effort. This piece is going to look at one key area: Where are you wasting time in your content marketing?
The dizzying array of platforms and tools to help you create, share, and promote your content—and the concomitant pressure to keep producing at ever-more-frequent intervals—makes it easy to overlook the flip side: listening.
But good marketing starts with (and is always guided by) data, and that requires putting aside what you want to say and really examining what others are telling you. Only then can you use those insights to drive effective marketing content and offers.
After spending the 20th century in relative silence, introverts are poised to rule the Interactive Age.
Social media has changed the way we communicate. The extroverted approach to communication in the 20th century—one-size-fits-all programming, in-your-face advertising, and dictatorial monologues—has been replaced by a more thoughtful and empathetic discourse that involves listening to the ideas of others, engaging in dialogue, offering comments and opinions, and sharing interesting content.
And no one is better prepared for this communication revolution than introverts. Here are the eight reasons why introverts will rule the Interactive Age:
Walking alone into a crowded room to mingle with strangers leaves most introverts drenched in flop sweat —which is precisely why many of them are such gifted storytellers. It’s a survival mechanism.
Think of your organization as a television show. How are your ratings? If you’re like most people, you probably aren’t attracting the audiences you want in the numbers you need, especially online.
But thinking about your organization as a television show is a great way to improve those ratings. Here are eight ways that your organizational story is like a TV show: