up∙start∙up

/ˈəpˌstärtˌəp/

noun derogatory

noun: upstartup; plural noun: upstartups

A company that has risen suddenly to wealth or high position and annihilated its old-school competition through the savvy use of social media and Internet technology.

See also: Instagram v. Kodak, iTunes v. Tower Records, Netflix v. Blockbuster Video, Skype v. the telecom industry, Oreo v. Twinkie, Expedia v. the entire travel agencies industry, Amazon v. Barnes and Noble, New Era Colorado v. Edison Electric Institute, The Huffington Post v. Newsweek …