Nothing. And it should probably stay that way. The mere thought of an Oreo-rita makes me … let’s just say, uncomfortable. But Team Jose Cuervo can still learn a trick or two from Team Oreo-acle.
On Sunday night (that’s the night that the lights went out in Nawlins), Oreo carped the diem by conceiving, creating, approving, and tweeting a graphic ad that capitalized on the Superdome’s power struggle—in just five minutes.
The ad got retweeted 15,000 times, and the brilliant marketing move was talked about worldwide. For free.
Jose Cuervo, on the other hand, was MIA on a night they should have owned. Think about it. What does the Spanish word “cuervo” mean? Raven (well, actually “crow,” but you get my point). And what were the 49ers panning for? Gold. Correct.
Soooo … ?
So you have a Super Bowl that pits the “Cuervos” against the freakin’ “Golds”! The possibilities for drink recipes alone are mind-boggling. How about a "Tequila Mockingbird" for the San Francisco Chroniclers? Or "Gold on the Rocks" for the Raven lunatics?
And yet there is not one chirp, not one “Eureka!” from the good folks at Jose Cuervo, Inc. That, my friends, is marketing malpractice.
Don’t let your story be trumped by a cookie. Learn from Jose’s gaffe and Oreos’ staff. According to The Washington Post, Oreo’s ad team “required that ad agency and client executives be at the same place at the same time” which was a “social-media commend center” at its digital ad agency 360i in NYC.
That is the reality of storytelling today. You’ve gotta be quick. You’ve gotta be relevant. And you have got to execute. The days of “running it by legal” are over.