Nonprofit Marketing News Rundown—4.16.16

Need a little distraction from doing your taxes? Check out some great nonprofit marketing articles published in the past week.

 

Luke Miller makes a compelling argument for why nonprofits should consider using Wordpress in this piece for Bright Nonprofit.
 

John Haydon uses the recent #BirdieSanders moment to outline four ways to seize the marketing moment when dealing with trending topics.
 

Nonprofit Hub’s got a great post looking at how to build an organization’s brand, pulled from a Cause Camp presentation by Shala Wilson Graham.
 

Tanya Dua wrote an interesting piece for Digiday about the increasing levels of consumer skepticism towards cause marketing by brands. This has some important implications for organizations that partner with for-profit companies.
 

I GOT MY TAXES DONE ON FRIDAY (YAY, ME!), SO I’LL BE OUTSIDE GARDENING …

Have a great weekend!