Nonprofit Marketing News Rundown—4.30.16

A rose from my garden, where I intend to spend a good portion of the weekend!

A rose from my garden, where I intend to spend a good portion of the weekend!

Happy Saturday! Below are some nonprofit marketing posts from the last week, to help you get caught up. Enjoy!

 

You (hopefully) know who your nonprofit helps directly. But have you thought about secondary and tertiary beneficiaries of your work? This Nonprofit Pro blog post covers how looking at your organization’s place in a larger context can yield new partnership and fundraising opportunities.

 

Kivi’s Nonprofit Communications Blog has a great piece (complete with infographic) looking at the recent 2016 M+R Benchmark survey, which looks at how nonprofits are doing online. Check out how your nonprofit is doing compared with those they surveyed.

 

Blackbaud covers the important topic of how to coordinate and align marketing efforts between the national office and local affiliates in this piece on their npENGAGE blog.

 

The JCSM blog has a fantastic guest blog post looking at the rise of virtual reality, specifically in terms of how nonprofits can use it in their marketing.

 

What great content did I miss?