Nonprofit Marketing News Rundown—6.4.16

 

I’m not sure how it’s June already, but I’m not arguing with the sunshine and warm weather here in Seattle. And as usual, we’ve rounded up some recent posts on nonprofit marketing. Enjoy!

 

We’re almost halfway through the year, so it’s a great time to evaluate and fine-tune outreach efforts. Ignite Fundraising has a list of four nonprofit studies that will help you rock your fundraising for the rest of the year.

 

If you’re like most marketers, you’re always looking to gain insights into what makes your target audience tick. Emily Hunsaker’s post gives you some help by outlining 5 questions to ask yourself when conducting market research.

 

If you didn’t already know, Charity Navigator changed its rating system. Check out this Nonprofit Times piece to find out what changed and what that means for your nonprofit.

 

Storytelling. It’s a thing. And it always will be. If you need a reminder as to why, check out this piece in Search Engine Journal outlining five benefits to using storytelling in your marketing efforts.

 

Are your nonprofit’s values driving your marketing? If not, check out this Nonprofit MarCommunity post about nine ways a nonprofit’s values can guide its marketing communications.

 

What great content did I miss?