This is that book.
No, John, it isn’t. But it does serve as a primer on some of the large-scale shifts affecting communications and provides strategies that you can adopt to successfully navigate them, using the model of a TV show.
A TV Guide, if you will.
And much like a TV Guide, it provides brief but enlightening overviews, not of shows but of concepts and tactics that you can use to tell your organization’s story more effectively. It also helps you identify areas that you are interested in spending more time learning about.
What it doesn’t do is teach you how to tweet, post, #hashtag, or Skype. And if you’re looking for scholarly insights about the literary themes in famous stories, you’ve got the wrong book.
Instead, it delivers the context and insights to help you become a better communicator in any medium.
And it does it in a way that allows you to jump around so you’re not forced to read a bunch of chapters just to get to the good parts.
Specifically, this book is comprised of four distinct sections which can be read independently or in any combination. The first section explains how we communicate with each other today—both as individuals and as organizations—and what we can do to communicate more effectively. Sections two, three, and four offer specific advice on how to successfully find, tell, and live your story in the Interactive Age.
And there are quite a few pictures and bullet points to make the reading feel a lot less like work.
One of the reasons our partnership works is that we’re extremely different in our perspectives, experiences, mentalities … and writing styles. So you will notice two distinctly different voices in this book.
I tend towards abstract and educational tones, while John provides concrete narratives.
The combination of two very different minds also went into the overall structure of the book. I usually read books from start to finish, and prefer a cumulative, linear approach to learning.
Blessed with the gift of attention deficit disorder and a dash of dyslexia, I like the freedom to hop in and out of a book without having to remember a lot of plot. So I need short sections, pictures and lots of white space.
Regardless of your preferred style of learning or level of background, this book will be helpful in navigating the future of communication.
And we hope you have as much fun reading it as you do buying it.