You really do need to be heard. Hear what I'm saying?

The hours were irregular, but it paid well. I used to be a corporate flack defending the right of every American to eat delicious you-know-that's-bad-for-you food without being taxed or scolded. But I actually got tired of arguing and decided to teach other people how to argue ... or at least how to be heard.

So Megan and I developed the Be Heard Formula to show people how to cut through all of the noise on the Internet. And it's pretty freakin' cool, if I do say so myself. Check it out.