Skip this post if you already communicate better than Bono.

"We sent out the release, tweeted a link back to the release, and had the intern hand out flyers with our Twitter handle. Nothing's worked. I think we need to turn it up to 11."

"We sent out the release, tweeted a link back to the release, and had the intern hand out flyers with our Twitter handle. Nothing's worked. I think we need to turn it up to 11."

As we recently reported, U2 apologized to the world for shoving their latest album down every iTunes-owner’s throat, explaining that they were afraid their album “mightn’t be heard" because "there's a lot of noise out there.”

And while Bono and the lads are trying dynamic, innovative and breathtakingly stupid tactics to be heard through the noise, you're still sending out press releases. Granted, you did tweet a link to that release with this grabber: "Check out our latest press release by clicking here," but you're still not getting the attention you used to get back in the good ol' days.

You're not alone. According to the 2014 Associations Communications Benchmark Report, "associations of all sizes, industries and operating budgets are communicating ... even less effectively with members than they were as recently as three years ago."

The solution is simple, really. Rather than attempt to cut through the noise by outshouting your competition, why not create content that your audiences want to hear and let them find you instead?

This is the secret behind the success we're having with our Be Heard Formula, a process we developed to help our clients get their stories heard through all the noise.

At the heart of the process is the principle of “giving away your best stuff,” which is what this post is all about. Right here, you'll find a short video that explains exactly what we do to help our clients break through the noise. Check it out when you have a moment (even if it’s just to see me stuck on the side of the road in Bethesda MD waiting for a truck to haul my motorcycle back to the shop).

We got these results in two hours using one of our Be Heard Formula tactics.
We got these results in two hours using one of our Be Heard Formula tactics.

And after you watch the video, give us some feedback. Was this information helpful? Are there particular challenges that you’d like help with? And how about the video ... did you like it? Go ahead. We'll all be glad you did.

See you on the other side.