You already know that your audience influences what you say and how you say it when you’re telling a story. (That googly-eyed baby talk that entertains your girlfriend will get you tazed if you use it on a cop.)
But did you know that where you tell your story is just as important as whom* you’re telling it to?** Think about how the following venues affect what you say and how you say it:
VENUE: Your favorite noisy pub
APPROACH: Loud, off-color comments that you practically spit in your friend’s ear.
VENUE: Sunday Mass
APPROACH: Fidgety whispering about how bored you are, accompanied by crude illustrations drawn with those bowling-alley pencils on the back of the church bulletin.
APPROACH: Vapid comments about the weather directed to the top of your shoes.
VENUE: Men’s room
APPROACH: There is no approach. The first rule of “Men’s Room” is you DO NOT talk in the men’s room.
The same is true with social media venues. You wouldn’t post a video of a shark-cat riding a Roomba on LinkedIn would you? Of course not. Different venues require different approaches.
To help you navigate the rocky waters of social-media etiquette, the good folks at My Clever Agency created an infographic to help you “Create The Perfect Pinterest, Google+, Facebook & Twitter posts.”***
Check it out.
*Full disclosure: I don’t often use “whom,” even when I know I should. Just as I don’t say, “It is I,” when asked “who is it?” But my sister-in-law occasionally reads these posts, and she’s a stickler for proper grammar, so I figured I’d go all highfalutin for her this one time.
**But don't come after me for ending a sentence with a preposition.
***Relax. It's a quote. They capitalize, I capitalize.