The 20th century was the Golden Age of managed messaging. Media moguls, corporate executives, and elected officials controlled and monopolized virtually every aspect of mass communication. But the Internet flipped that model on its head, and now we—the former “target demographic” of the Information Age—are calling the shots.
The transition from the Information Age to the Interactive Age has been so swift and so decisive that you can almost hear cigars exploding in board rooms around the globe as the former Masters of the Universe frantically apply 20th century solutions to 21st century challenges.
To help you avoid their fate, we’ve gathered a handy list of what’s IN and what’s OUT in the Interactive Age.
The Big Three TV Networks
Watching your favorite show
Stuffing envelopes with newsletters
“It’s about me.”
Limitless free online networks
Producing your favorite show
Pushing the envelope with content
Power of SEO