Are you having trouble getting people to care about your issues?
If so, you really need to read this.
From john doyle and megan mcdonald
Messaging and digital strategy experts with over 25 years of experience helping trade associations create compelling communications campaigns.
Are you an association executive struggling to attract attention to your issues?
Do you wish you had a clear understanding of how to use social media to raise your organization's visibility, attract an engaged audience, and accomplish your goals?
Are you tired of feeling ignored, being left behind, and dealing with the frustration of wasting so much time not getting the attention you deserve?
HERE'S THE THING—THE #1 MISTAKE THAT MOST trade associations MAKE IN THEIR COMMUNICATIONS IS FAILING TO embrace their fight. INSTEAD, THEY WASTE TIME AND ENERGY trying to befriend everyone.
This includes: using “vanilla” messages; not having audience targeting guidelines; failing to define (or implement) an organizational voice; avoiding conflict; and trying to “like” their way to success.
BUT WITHOUT the help of well-informed and motivated allies, you’re left trying to cover all of the communications bases on your own, trying to convince strangers to care about your issues, and hoping that you’ll get some traction.
If you communicate in generic corporate-speak, you waste a lot of time and money, have to endure the embarrassment of trying to justify your less-than-stellar results, and are weighed down by the frustration of knowing that if only people knew about your issues, you’d have more attention that you knew what to do with.
But it doesn't have to be that way.
:: Being able to attract like-minded audiences (including new members!) that want to engage with you.
:: Raising your profile by taking a stand that attracts attention and moves the dial.
:: Having the research-based, persuasive messages that make people say “I never thought of it that way before.”
:: Being able to confidently and effectively engage opponents — via video, print, or social media.
:: Having your issues wrapped into a compelling quest that people want to discuss, share, and work to achieve.
Sound good? Then read on...
Right now, we’re taking on a small number of association clients to work with us personally to learn how to reframe and communicate your issues in ways that deliver the communications breakthrough you need to dramatically raise your profile and get your story heard.
When you invest in the constructive conflict Program, you'll learn:
==>> Exactly why you can’t seem to break through the noise … and what to do about it.
==>> How to turn your “issue” into a compelling conflict that people care about and want to help you win.
==>> How to find the people eager to join your fight—including many that you’ve never thought of before.
==>> How to arm your allies with the persuasive messages they need to help you, and how to motivate them to share them widely.
==>> The skills you need to become a powerful speaker—in person, on video, and on the air.
Learning these exact skills has allowed our clients to:
-- Recruit traditional “enemies” to join their coalition and communicate their shared message to national media outlets including The Wall Street Journal and CNN Money.
-- Get the attention of This Old House’s Bob Vila by re-positioning an arcane regulatory issue as relevant to musicians, antique hunters, and DIYers.
-- Go from having no social media presence to organically growing a thriving community with thousands of engaged people within six months.
-- Position themselves as the “go-to” experts, resulting in across-the-board national network news coverage … in a single night.
-- Confidently articulate a new communications strategy to their members, resulting in effortlessly raising $130,000 for this “special project.”